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Book Cover
E-book
Author Parment, Anders, 1972-

Title Generation Y in consumer and labour markets / Anders Parment
Published New York : Routledge, 2012
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Description 1 online resource (xx, 153 pages) : illustrations
Series Routledge interpretive marketing research ; 15
Routledge interpretive marketing research series ; 15
Contents Introduction -- Generational cohorts and the emergence of Generation Y -- Generation Y and society: values and defining moments -- Generation Y and the market environment -- Generation Y and the social environment -- Generation Y as consumers and coworkers
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Generation Y -- Economic conditions.
Generation Y -- Employment.
Young adult consumers.
Form Electronic book
ISBN 0203803078 (electronic bk.)
1136631232 (electronic bk.)
9780203803073 (electronic bk.)
9781136631238 (electronic bk.)
(alk. paper)
(alk. paper)