| Description |
xvii, 187 pages ; 24 cm |
|
regular print |
| Contents |
About the institute of public relations -- 1. Before we begin : new profession ... or one of the oldest? -- 2. A tangled web : the 'truth' about PR ethics -- 3. To do no harm : the issue of trust -- 4. Whose rights are right? -- 5. The trouble with rules -- 6. Robin Hood ethics -- 7. Your staircase to respect -- 8. The good, the bad and the (almost) ugly : ethics codes -- 9. Sex and the single (or not) PR practitioner : conflict of interest -- 10. You ... against the world -- 11. Media relations : breeding ground for ethical problems -- 12. Persuasion ... or propaganda? -- 13. Good causes and bad taste -- 14. PR and plagiarism -- 15. The true reality of everyday ethics : making decisions -- 16. PR and the corporate ethics programme -- 17. Making business accountable : the 'new breed' of PR -- App. Institute for public relations code of conduct -- App. Guidelines for the ethics audit |
| Summary |
"Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications." "Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather an insight into the personal and professional issues that effect public relations practitioners. It examines how an individual's sense of morality has an impact on decision-making and ethical business behaviour." "This title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues."--BOOK JACKET |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Also available online via the World Wide Web, by subscription to Books24x7 (BusinessPro) |
| Subject |
Public relations.
|
|
Public relations -- Management.
|
|
Public relations -- Moral and ethical aspects.
|
| Author |
Institute of Public Relations (Great Britain)
|
| LC no. |
2004009943 |
| ISBN |
074944276X |
|
1597343994 ebook |
|
