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Book Cover
Author Pathak, Akhileshwar, 1960- author

Title Online pricing mistakes / Akhileshwar Pathak
Published London : Indian Institute of Management, Ahmedabad, 2017
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary The case revolves around a pricing error on the United Airlines' Danish website that results in transatlantic first class and business class flights being sold for ň░áreturn costing the airline tens of millions of dollars if it honoured the purchases. The student is invited to work out whether United Airlines has to honour the online purchases given the precedent of Chwee Kin Keong and others v. In this case a court ruled that did not have to honour the purchasing contract because Chwee Kin Keong and others were well aware of the pricing mistake and were trying to exploit it
Notes Originally published in Pathak, A. (2017). Online pricing mistakes. BP0405. Indian Institute of Management, Ahmedabad
Description based on XML content
Subject United Airlines -- Case studies.
Price maintenance -- Case studies.
Pricing -- Case studies.
Price regulation -- Case studies.
Genre/Form Case studies.
Form Electronic book
ISBN 9781526441430 (ebook)