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Book Cover
Author Pathak, Atul Arun, author

Title Challenges faced by women entrepreneurs in rural India : the case of Avika / Atul Arun Pathak, Sanjeev Varshney
Published London : SAGE Publications Ltd, 2017
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Malavika Sharma, an Indian woman rural entrepreneur, founded Avika, a venture which produced traditional, hand-embroidered Indian garments. Avika grew rapidly and now provides employment to over 700 rural women. This case highlights various challenges that an entrepreneurial venture run by a woman, in a rural location within a traditional patriarchal society such as India, faces. The case also helps understand the inevitable inter-twining of business and social issues, given the rural context
Notes Originally published in Pathak, A. A., & Varshney, S. (2017). Challenges faced by women entrepreneurs in rural India: The case of Avika. The International Journal of Entrepreneurship and Innovation, 18(1), 65-72. DOI:
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Avika Creations
Entrepreneurship -- India.
Sex discrimination against women -- India.
Self-employed women -- India.
Businesswomen -- India.
Form Electronic book
Author Varshney, Sanjeev, author
ISBN 9781526431042 (ebook)