Title Brand management for international hotels / Maria Patricia

Edition 1st ed Published Chandni Chowk, Delhi : Global Media, 2009

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Description 1 online resource Contents Intro -- Table of Contents -- Introduction to Hotel Business -- Brand Management -- Brand Loyalty -- Hospitality Trend Window -- Guest Management Enterprises -- Restaurant Association (IH & RA) Summary Introduction to Hotel Business Brand Management Brand Loyalty Hospitality Trend Window Guest Management Enterprises Restaurant Association (IH & RA) Notes Title from PDF title page (viewed May 7, 2009) Subject Hospitality industry -- Marketing Branding (Marketing) Product management. Brand loyalty. branding. BUSINESS & ECONOMICS -- Advertising & Promotion. BUSINESS & ECONOMICS -- Small Business. Brand loyalty Branding (Marketing) Hospitality industry -- Marketing Product management Form Electronic book ISBN 9789380075631 9380075634 1282968181 9781282968189

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