| Description |
xvi, 184 pages : illustrations ; 25 cm |
| Contents |
Introduction to blogs -- Creating a blog -- Writing a blog -- Enhancing the experience -- Is blogging worthwhile for a business? -- Introduction to social media -- Professional networks for businesses -- Industry specific professional networks -- Wikis -- Online office applications -- Podcasting -- Social bookmarking and online content democracy -- Forerunners to social media -- Social media aggregators -- Social tools inside the enterprise -- Elements of enterprise -- Examples and conclusion -- The law of social media -- Online reputation |
| Summary |
"A collaboration by leading thinkers and business users of social media, this book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social medial and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation."--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Business communication -- Blogs.
|
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Blogs.
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Social media.
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Business enterprises -- Blogs.
|
| Author |
Houghton, Deryck.
|
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Patten, Justin.
|
| LC no. |
2008028243 |
| ISBN |
9780566087899 alkaline paper |
|
0566087898 alkaline paper |
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