Title Ethical branding / Anthony Patterson

Published London : Henry Stewart Talks, 2008

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HSTalks Business & Management Collection

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Description 1 streaming video file (37 min.) : digital, mono, SWF file, sound, color Series Getting the most out of qualitative market research : reaching the places the other tools cannot reach Henry Stewart talks. Marketing & management collection. Getting the most out of qualitative market research Contents History of branding ethics -- Greenwashing -- Case studiesBen & Jerry's and Marks & Spencer -- Why build ethical brands? -- Recognising, analysing and resolving ethical dilemmas Notes Animated audio-visual presentations with synchronized narration Title from title frames Subject Brand name products. Marketing research. Qualitative research. Brand name products. Marketing research. Qualitative research. Form Streaming video

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