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Book Cover
Author Pavlik, John V. (John Vernon)

Title Public relations : what research tells us / John V. Pavlik
Published Newbury Park, Calif. : Sage Publications, [1987]


Location Call no. Vol. Availability
 W'PONDS  659.2072 Pav/Prw  AVAILABLE
Description 152 pages : illustrations ; 23 cm
pages cm
Series Sage commtext series ; v. 16
Sage commtext series ; v. 16
Contents Machine derived contents note: Introduction -- The Nature of the Beast -- Major Research Methods -- The Major Research Findings of Applied Research -- Beyond Common Sense -- Research Undone (What They Failed To Study) -- An Emerging Paradigm -- General System Theory
Analysis United States Public relations
Notes Includes index
Bibliography Bibliography: pages 132-147
Subject Communication -- Research.
Public relations -- Research.
Research -- Methodology -- Public relations.
LC no. 87013200
ISBN 0803929501
080392951X (paperback)