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Book Cover
E-book
Author Pavlik, John V. (John Vernon), author.

Title Mobile disruptions in the Middle East : lessons from Qatar and the Arabian Gulf Region in mobile media content innovation / John V. Pavlik, Everette E. Dennis, Rachel Davis Mersey and Justin Gengler
Published New York : Routledge, 2018
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Description 1 online resource
Series Disruptions : studies in digital journalism
Disruptions (Routledge (Firm))
Contents Mobility, Media and Qatar -- Innovation and Media Disruption -- Mobile Media -- Mobile Media in Qatar and the Gulf -- Public Engagement -- Media Adaptation in the Gulf -- Concluding Reflections: Trends in the Next-generation of Journalism and Media
Summary "Mobile Disruptions in the Middle East identifies trends in mobile media use in Qatar and the United Arab Emirates and, more broadly, explores their impact on the nature of digital journalism. Mobility has long been an important aspect of life in the Middle East; therefore a study of this region presents a unique opportunity to examine the role of mobile media and its future directions. Basing its analysis on original research, including multiyear surveys and case studies, the book reveals patterns of audience engagement with mobile media in the Gulf area, with particular emphasis on online journalism. The research also illustrates how and to what extent media organizations are developing and delivering content uniquely designed for mobile media and consumption. Drawing on these findings, the authors look at possible developments in mobile media content strategies, including those for news content, as wearable and other emerging media forms enter the marketplace. Mobile Disruptions in the Middle East provides an important insight into a region that is both globally active and mobile-first, yet whose use of digital media is historically under-researched. As a result, the book helps to advance understanding of consumer preference for content types on mobile media, especially in relation to the transformation of journalism."-- Provided by publisher
Bibliography Includes bibliographical references and index
Notes Print version record and CIP data provided by publisher; resource not viewed
Subject Digital media -- Technological innovations -- Persian Gulf States
Mass media -- Technological innovations -- Persian Gulf States
Mass media -- Technological innovations.
PSYCHOLOGY -- Social Psychology.
Middle East -- Persian Gulf States.
Form Electronic book
Author Dennis, Everette E., author.
Gengler, Justin, author.
Mersey, Rachel Davis, 1978- author.
LC no. 2018024275
ISBN 1315169118
1351687964
1351687972
1351687980
9781315169118
9781351687966
9781351687973
9781351687980