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Book Cover
Author Pavlik, John V. (John Vernon)

Title New media technology : cultural and commercial perspectives / John V. Pavlik ; foreword by Everette E. Dennis
Edition Second [revised] edition
Published Boston : Allyn and Bacon, [1998]


Location Call no. Vol. Availability
 W'PONDS  302.23 Pav/Nmt 1998  AVAILABLE
Description xiv, 400 pages ; 23 cm
Contents 1. New Media Technology: An Industry Overview -- 2. The Internet: Today's Information Superhighway -- 3. Historical Perspectives: Media at the Millennium -- 4. The Technology -- 5. From Convergence to the Information Superhighway: Concepts and Applications in Cyberspace -- 6. Masters of the Universe -- 7. Rewriting the Editorial and Creative Process -- 8. Marketing Electronic Publications -- 9. The Legal and Regulatory Environment -- 10. Social and Cultural Consequences -- 11. The Future: The Age of Random Access -- Glossary of New Media Technology Terms
Notes Rev. ed. of: New media technology and the information superhighway. 1996
Bibliography Includes bibliographical references (pages 379-394) and index
Subject Electronic publications.
Mass media -- Economic aspects.
Mass media -- Social aspects.
Mass media -- Technological innovations.
Mass media -- United States.
Author Pavlik, John V. (John Vernon). New media technology and the information superhighway
LC no. 97037599
ISBN 020527093X