| Description |
vii, 195 pages ; 21 cm |
| Series |
Harvard business review paperback series |
|
Harvard business review paperback series.
|
| Contents |
Creativity Under the Gun / Teresa M. Amabile, Constance N. Hadley and Steven J. Kramer -- Tough-Minded Ways to Get Innovative / Andrall E. Pearson -- Breaking Out of the Innovation Box / John D. Wolpert -- The Sputtering R&D Machine / Martha Craumer -- Inspiring Innovation / Ellen Peebles -- The Discipline of Innovation / Peter F. Drucker -- Research That Reinvents the Corporation / John Seely Brown -- Creativity Is Not Enough / Theodore Levitt |
| Summary |
"It's not enough to come up with great ideas - companies must ultimately turn those ideas into profits. This collection is full of tried-and-true specific managerial techniques, processes, and policies that set innovative leaders apart from their less successful competitors."--BOOK JACKET |
| Notes |
"Ideas with impact"--cover |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Technological innovations.
|
|
Creative ability in business.
|
|
Research, Industrial.
|
| Author |
Amabile, Teresa.
|
|
Brown, John Seely.
|
|
Craumer, Martha
|
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Drucker, Peter F. (Peter Ferdinand), 1909-2005.
|
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Hadley, Constance N
|
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Kramer, Steven J.
|
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Levitt, Theodore, 1925-2006.
|
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Pearson, Andrall E.
|
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Peebles, Ellen
|
|
Wolpert, John D
|
|
Harvard Business School. Press.
|
| LC no. |
2002152617 |
| ISBN |
9781591391302 |
|
159139130X alkaline paper |
|
