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Author Pearson, Erika.

Title Media Studies 101 Erika Pearson
Published Minneapolis Open Textbook Library 2013
Online access available from:
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Description 1 online resource
Series Open textbook library
Open Textbook Library
Contents About -- Introduction, and How To Use This Text -- Part One: Reading Media Texts -- Analysing Texts: Media and Theory -- Communication and Culture -- Intercultural Communication -- Semiotics -- Signs and Signifiers -- Sign Systems -- Semiotics and Communication Processes -- Codes -- Two-step flow of communication -- Gender and politics -- Limitations of minimal effects model -- Part Two: Culture and Contexts -- Ideology -- Discourse, Institutions, and Power -- Institutions -- Discourse and Institutions -- Media and Democracy -- Habermas' Public Sphere -- Who is 'the Public'? -- Media Effects - introduction -- The Hypodermic Needle -- Minimal effects models - the post WWII years -- Agenda Setting -- Uses and gratifications model -- Post-Cold War: strong effects model -- Framing -- Part Three: Production and Structures -- Political Economies -- Political Economies of Mass Culture -- The Audience Commodity -- The Propaganda Model -- Political Economies of Digital media -- Commons and P2P Production -- Political Ecologies of Media -- Technologies -- Technology and Agency -- Technology and the Body -- Technology, Time, and Space -- Technology and Politics -- Globalisation and Convergence -- Convergence -- Part Four: Audiences and Identity -- Audiences and Audience Research -- Researching Audiences -- Consumer Cultures -- Consumerism and Subjectivity -- Identity and Fan Cultures -- Impressions Management -- Looking-Glass Self -- Dramaturgy -- Fandom -- Postcolonialism Race and Ethnicity -- Gender -- A History of Modern Political Economy -- Glossary
Summary Media Studies 101 is the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We have constructed this text so it can be read in a number of ways. You may wish to follow the structured order of 'chapters' like you would in a traditional printed textbook. Each section builds on and refers back to previous sections to build up your knowledge and skills. Alternatively, you may want to go straight to the section you are interested in -- links will help guide you back to definitions and key ideas if you need to refresh your knowledge or understand a new concept.This text is open under a Creative Commons NZ BY license
Notes Mode of access: World Wide Web
Subject Communication -- Textbooks.
Genre/Form Textbooks.
Form Electronic book
Author Pearson, Erika, author
Open Textbook Library, distributor