Title Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers? / Cornelia Pechmann, S. Ratneshwar

Published Cambridge, Mass. : Marketing Science Institute, [1993] ©1993

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.8 Pec/Avp 93/125		AVAILABLE

Description 3 unnumbered pages, 38 pages : illustrations ; 28 cm Series Report ; no. 93-125 Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 93-125 Notes Working paper Bibliography Includes bibliographical references (pages 34-38) Subject Advertising -- Cigarettes -- United States -- Psychological aspects. Teenagers -- United States -- Attitudes. Teenagers -- Tobacco use -- United States. Author Ratneshwar, S. Marketing Science Institute (Cambridge, Mass.))

  Permalink