Unlike traditional company assets that will deteriorate or be depleted over time, data can be reused and recombined freely without degradation. Increasing the liquidity -- the ease of data asset reuse and recombination -- of strategic data is the first step to data monetization. The authors describe how the efforts of a financial services firm and three other organizations to facilitate the recurring reuse and recombination of strategic data assets are paying off
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Online resource; Title from title page (viewed July 29, 2021)
