Book Cover
Author Pirker, Clemens.

Title Statistical noise or valuable information : the role of extreme cases in marketing research / Clemens Pirker ; with a foreword by Prof. Dr. Hans Mühlbacher
Published Wiesbaden : Gabler Verlag / GWV Fachverlage, [2009]
Online access available from:
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Description 1 online resource : illustrations
Series Gabler research
Gabler research.
Contents Literature Review -- Practices in Marketing Research related to Extreme Cases -- Empirical Study -- Discussion and Conclusion
Summary Clemens Pirker addresses the frequent doubt among researchers on how to deal with extreme and outlying observations in data analysis. He draws on various scientific domains to explore possible handling alternatives and the relevance of the phenomenon. In the empirical section, a published segmentation study on international tourists using sample censoring is replicated and the effects on the results are discussed. The dissertation concludes that authors may leverage their insights from given data by reporting those cases and their influence on the results
Notes Diss.-- University of Innsbruck, 2008
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Marketing research.
Outliers (Statistics)
Genre/Form Academic theses.
Form Electronic book
ISBN 9783834983763
3834917621 (print)
9783834917621 (print)