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Book Cover
E-book
Author Plant, Albert C

Title The Retail Game : Playing to Win
Published New York : D & M Publishers, 2012

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Description 1 online resource (321 pages)
Contents Contents; Acknowledgements; Introduction; ONE: MARKET DYNAMICS; Consumer Fulfillment: B2C -- The Cash Register; Hard-Edged, Soft-Sided; Format Life Cycles; The Strategic Profit Model; TWO: STRATEGY; Leadership; Strategic Planning; Positioning; Grow or Go?; Location; Market Mathematics; THREE: BUSINESS OPTIMIZATION; Employees: The First Customers; Merchandise Optimization; Assortment Planning; Gross Margins and Pricing; Inventory and Gross Margin Return on Inventory; Supply Chain Management (SCM); Retail Marketing; Managing the Seasons; Leasehold Improvements; Channel Marketing; E-Retailing
FranchisingTechnology; FOUR: CUSTOMER OPTIMIZATION; Understanding the Customer; Why Do Sales Grow?; Why Do Sales Decline?; Customer Fulfillment; Customer Retention; Branding; FIVE: FINANCIAL OPTIMIZATION; Financial Statements; Measuring Performance; Managing Cash Flow; Financing the Business; SIX: OWNERSHIP AND GOVERNANCE; Business Ownership; Governance; Transition; Letting Go; SEVEN: THE RULES OF THE GAME DON'T CHANGE; Appendix: Household Extras Inc. Financial Statements; Balance Sheet; Profit and Loss Statement; Profit Model; Notes; Index
Summary A comprehensive, practical guide to the art and business of retailing merchandise and services, showing owner-operators how to transform their bright idea into a successful businessWhat does it take to start up, maintain and grow a thriving and profitable retail business? In ""The Retail Game: Playing to Win"" Albert C. Plant provides both a sweeping overview of the Canadian retail landscape and a detailed, step-by-step approach to rewarding retailing for the independent owner-operator. Aided by a wealth of examples and a variety of helpful charts, graphs and tables, ""The Retail Game: Playing
Notes Print version record
Subject New business enterprises-Canada
Retail trade-Canada
Form Electronic book
ISBN 9781926812458
192681245X