| Summary |
Journeys into the world of the marketers of popular culture to teenagers who spend their days sifting through reams of market research data and conducting endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America |
| Notes |
Originally broadcast in 2001 as a segment of the television program: Frontline |
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Available as videocassette (VHS) or DVD |
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Off-air recording of SBS-TV broadcast July 17, 2001. Copied under Part VA of the Copyright Act |
| Performer |
Commentary: Malcolm Gladwell, Sharon Lee, Jimmy Iovine, Robert McChesney, Mark Crispin Miller, Ann Powers, Douglas Rushkoff, John Seabrook, Dave Sirulnick |
| Notes |
Rated: M |
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Available for Deakin University staff and students only |
| Subject |
Teenage consumers -- United States
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Advertising and youth -- United States
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Mass media and teenagers -- United States
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Marketing -- Moral and ethical aspects -- United States
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Marketing -- Social aspects -- United States
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Popular culture -- United States
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Youth -- United States -- Attitudes
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Teenagers -- United States -- Attitudes
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Advertising -- Social aspects -- United States
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Advertising -- United States -- Psychological aspects
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Marketing -- United States -- Psychological aspects
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Materialism -- United States
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Values -- United States
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Consumption (Economics) -- United States -- History -- 20th century
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Consumer behavior -- United States -- History -- 20th century
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Social change -- United States -- History -- 20th century
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Consumers -- United States -- Attitudes
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| Author |
Goodman, Barak
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Rushkoff, Douglas
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Docherty, Neil
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Goodman, Rachel Dretzin
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Gladwell, Malcolm, 1963-
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Lee, Sharon
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Iovine, Jimmy
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McChesney, Robert Waterman, 1952-
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Miller, Mark Crispin
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Powers, Ann, 1964-
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Seabrook, John
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Sirulnick, Dave
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SBS-TV
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