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Book Cover
Author Sparvero, Emily S., author

Title Maybe it is about the bike : the LIVESTRONG community and Lance Armstrong allegations / Emily S. Sparvero, Stacy Warner, Angela N. Pratt
Published London : Human Kinetics, Inc., 2012
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary This case challenges sport managers to consider the importance of public relations, crisis communication, and financial management. The case presents factual information related to the Lance Armstrong Foundation (LAF), and the recent doping accusations of its pro-cyclist founder. The case highlights the potential financial setbacks of a scandal, the difficulties of dealing with a public relations crisis, and conflicts between personal and organizational branding when the two are related
Notes Originally published in Sparvero, E.S., Warner, S., & Pratt, A.N. (2012). Maybe it is about the bike: The LIVESTRONG community and Lance Armstrong allegations. Case Studies in Sport Management, 1(1), 30-33. DOI:
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Armstrong, Lance.
Livestrong Foundation.
Doping in sports -- Economic aspects.
Form Electronic book
Author Warner, Stacy, author
Pratt, Angela N., author
ISBN 9781526435354 (ebook)