| Description |
1 online resource (xv, 334 pages) : illustrations |
| Contents |
Proven Strategies in Competitive Intellegence; Contents; Preface: Corporations Get Smart; Introduction: Competitive Intelligence--Lessons from the Trenches; Competitive Intelligence at Procter & Gamble; Shaping a Corporate Competitive Intelligence Function at IBM; CI and KM Convergence: A Case Study at Shell Services International; Competitive Intelligence at Lexis-Nexis; CI at Avnet: A Bottom-Line Impact; Competitive Intelligence at Xerox; NutraSweet Faces Competition: The Critical Role of Competitive Intelligence; Competitive Intelligence at Motorola |
|
Competitive Intelligence in Business Process Engineering: A Study at Digital Equipment CorporationUnderstanding the Competition: The CEO's Perspective; Developing a World-Class CI Program in Telecoms; Small but Powerful: Six Steps for Conducting Competitive Intelligence Successfully at a Medium-Sized Firm; Leveraging Information for Action: A Look into the Competitive and Business Intelligence Consortium Benchmarking Study; Organizing the Competitive |
| Summary |
Tested-in-the-trenches competitive intelligence techniques used at today's top companies. This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams |
| Notes |
"These [32] articles are reprinted from Competitive intelligence review as they originally appeared, with only minor editorial changes"--Preface |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Business intelligence -- Case studies
|
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Competition -- Case studies
|
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Strategic planning -- Case studies
|
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Strategic planning
|
|
Business intelligence
|
|
Competition
|
| Genre/Form |
Case studies
|
|
Case studies.
|
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Études de cas.
|
| Form |
Electronic book
|
| Author |
Prescott, John E
|
|
Miller, Stephen H., 1956-
|
| ISBN |
0471401781 |
|
9780471401780 |
|
0471039810 |
|
9780471039815 |
|
1280341106 |
|
9781280341106 |
|
