| Description |
1 online resource (xix, 233 pages) : illustrations |
| Contents |
The business plan -- Who reads the business Plan? -- Legal forms of a business -- Due diligence -- Contents -- Executive summary -- General company description -- Products and services -- Marketing plan -- Operational plan -- Management and organization -- Major milestones -- Structure and capitalization -- Financial plan -- Confidentiality agreements -- Further considerations -- Resources for the entrepreneur -- Conclusion |
| Summary |
In today's competitive business environment, a well thought out business plan is more important than ever before. Not only can it assist you in raising the money needed to start or expand a business-by attracting the interest of potential investors-but it can also help you keep tabs on your progress once the business is up and running.Completely revised and updated to reflect today's dynamic business environment, The Ernst & Young Business Plan Guide, Third Edition leads you carefully through every aspect involved in researching, writing, and presenting a winning business plan. Illustrating ea |
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"Completely revised and updated to reflect today's dynamic business environment, The Ernst & Young Business Plan Guide, Third Edition leads you carefully through every aspect involved in researching, writing, and presenting a winning business plan. Illustrating each step of this process with realistic examples, this book goes far beyond simply discussing what a business plan is. It explains why certain information is required, how it may best be presented, and what you should be aware of as both a preparer and reviewer of such a proposal."--Jacket |
| Notes |
Revised edition of: The Ernst & Young business plan guide / Eric S. Siegel, Brian R. Ford, Jay M. Bornstein. 2nd ed. ©1993 |
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Copyright © John Wiley and Sons 2007 |
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Copyright © John Wiley & Sons 2007 |
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Print version record |
| Subject |
New business enterprises -- Planning
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Business planning.
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BUSINESS & ECONOMICS -- General.
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Business planning.
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New business enterprises -- Planning.
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| Form |
Electronic book
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| Author |
Bornstein, Jay
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Pruitt, Patrick T
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Siegel, Eric S. Ernst & Young business plan guide
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| ISBN |
9780470112694 |
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0470112697 |
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