| Description |
1 online resource (242 pages) : illustrations |
| Contents |
What is holistic conversion rate optimization? -- Designing your funnel -- Information capture and defining the ideal conversion point -- Split-testing strategies -- How to gather data -- Conversion-centric design -- Conversion-centric copywriting -- Video conversion strategies -- Landing page strategies -- Standard website strategies -- Shopping cart website strategies -- Mobile website strategies -- How to optimize traffic for conversion -- Follow-up marketing strategies -- Advanced strategies from Benji's conversion vault -- Conclusion |
| Summary |
A holistic approach to conversion rate optimization that encompasses an entire business--online and offline--to drive more sales and referrals, and increase bottom-line profits, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from PDF title page (ebrary, viewed October 10, 2013) |
| Subject |
Internet marketing.
|
|
BUSINESS & ECONOMICS -- Industrial Management.
|
|
BUSINESS & ECONOMICS -- Management.
|
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BUSINESS & ECONOMICS -- Management Science.
|
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BUSINESS & ECONOMICS -- Organizational Behavior.
|
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Marketing.
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Internet marketing
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| Form |
Electronic book
|
| ISBN |
9781118759745 |
|
1118759745 |
|
9781118759707 |
|
1118759702 |
|
1118759672 |
|
9781118759677 |
|
