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Brand repositioning : a case of Ufone, Pakistan / by Sadaf Taimoor (Business Instructor based at TriOS College, Toronto Southwest Campus, Toronto, Canada), Fizah Wasti (School of Social Sciences and Humanities (S3H), National University of Sciences and Technology, Islamabad, Pakistan), Qurat Ul Ain Adil (School of Social Sciences and Humanities (S3H), National University of Sciences and Technology, Islamabad, Pakistan), Sikander Raees (School of Social Sciences and Humanities (S3H), National University of Sciences and Technology, Islamabad, Pakistan), and Umair Arshad (School of Social Sciences and Humanities (S3H), National University of Sciences and Technology, Islamabad, Pakistan) |
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