| Description |
1 online resource (lxvi, 608 pages) : illustrations |
| Series |
India studies in business and economics |
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India studies in business and economics.
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| Contents |
The world today: Paradoxes galore -- Corporate misdemeanour: the business of business is business? -- Redefining globalisation: is a better world possible? -- Coping with globalisation: a quarter century of efforts -- Business responsibility through the ages: a journey from scriptural insights, with noble philanthropists, to committed institutions and leaders -- corporate social responsibility: can companies make a difference? -- Corporate social responsibility: the Indian story comes a full circle -- Corporate citizenship: how can companies be good citizens? -- Socially responsible investing: investors role in promoting Corporate citizenship -- Corporate citizens at work: an introduction -- Case study 1: Bharat petroleum corporation Ltd. -- Case study 2: HDFC Bank Ltd. -- Case study 3: Hindustan unilever Ltd. -- Case Study 4: Larsen & Toubro Ltd. -- Case study 5: Reliance Industries Ltd. -- Case study 6: Tata group -- Case study 7: tvs motor company Ltd. -- Case study 8: Wipro Ltd. -- Society and local community welfare framework -- Integrating individual social responsibility in a corporate framework: The SAI way -- Uncovering the Corporate Soul: A Roadmap for Affirmative Action |
| Summary |
Corporate debacles, financial and economic crises and environmental disasters in different parts of the globe over the last two decades are seen as indicators for a transformation in business conduct by scholars and practitioners alike. A need for corporate goals to move on from simply maximizing shareholder profit to optimizing stakeholder welfare is being echoed in various quarters. Upon this backdrop, this book shows how Corporate Social Responsibility (CSR) can be a means for global unity and universal welfare and how corporations, as associations of individuals, can identify their collective spirits in terms of environmentally aware, socially responsible and financially rewarding missions and goals. The book examines CSR from an altruistic viewpoint rather than as a strategic tool, where the quality of initiatives and the welfare they create are more important than the simple amount of work done. It traces the evolution of CSR in the Indian and international contexts, yet provides a unique approach to CSR based on Indian traditions, culture and value systems, which are universal in their appeal and timeless in their application. It includes several case studies on CSR and environmental best practices, covering both Indian and international companies that have moulded and influenced the corporate landscape |
| Bibliography |
Includes bibliographical references |
| Notes |
Online resource; title from PDF title page (SpringerLink, viewed September 9, 2013) |
| Subject |
Social responsibility of business.
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Science économique.
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Affaires.
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Social responsibility of business
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| Form |
Electronic book
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| Author |
Ramamoorthy, V. E., author
|
| ISBN |
9788132212751 |
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8132212754 |
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