| Description |
1 online resource : illustrations |
| Contents |
1. Who will wait- The client or the employees? 2. Building towers of happy clients: A case of FinMen Advisors Private Ltd. 3. A road to adventure with happiness: From students to senior citizens 4. Miles to go but which road to take: an entrepreneurial dilemma 5. Loyalty comes with a price: A strategic up-scaling from USP loyalty cards in India 6. From Green Schools to Green Universities: Going Green in a soup! 7. Ajay's: Big story of a small town QSR! 8. Raising funds for Micro Enterprise-An Elusive Reality 9. Restless to Relentless- Flowercycling® Success 10. The growth pains of an innovative product -- a case study of coco tang india 11. Shugan Group in a fix: Searching for a sustainable future |
| Summary |
Start-Up Marketing Strategies in Indiais a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from digital title page (viewed on August 01, 2019) |
| Subject |
New business enterprises -- India -- Marketing
|
|
Sales & marketing.
|
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Business & Economics -- Marketing -- General.
|
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New business enterprises -- Marketing
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India
|
| Form |
Electronic book
|
| Author |
Ramesh, M. Anil, 1964- editor.
|
|
Grover, Priya, 1974- editor.
|
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Dasgupta, Sabyasachi, 1982- editor.
|
| ISBN |
9781787567559 |
|
1787567559 |
|
9781787567573 |
|
1787567575 |
|
