| Description |
1 online resource (1 volume) : illustrations |
| Summary |
Services marketing has evolved as a specialized branch of study. Present-day managers need this knowledge to effectively drive the growth of their organizations. The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. The enhanced pedagogy and coverage in this edition in conjunction with the lucid and pithy style of the author make this book perfect for students of business administration, commerce and management |
| Bibliography |
Includes bibliographical references |
| Notes |
Online resource; title from title page (Safari, viewed October 25, 2014) |
| Subject |
Service industries -- Marketing.
|
|
Service industries -- Marketing.
|
| Form |
Electronic book
|
| ISBN |
9789332512009 |
|
9332512000 |
|
