| Description |
1 online resource (streaming video file) (52 min. 2 sec.) ; 312620565 bytes |
| Summary |
"When he's good he's very, very good and when he's bad, he's horrid!" Mrs David Ogilvy In the week prior to the SBS series premiere of the stylish cult hit Mad Men, the network will screen the documentary David Ogilvy: The First Mad Man. David Ogilvy is a man famous for leading a revolution in advertising, feeding dreams and shaping aspirations with famous campaigns, slogans and jingles. After an erratic education, a spell at Oxford and a year in France working as an apprentice chef, Ogilvy started selling cooking stoves door to door in Scotland. Although a natural salesman, Ogilvy turned his back on the profession at the end of World War Two, and retreated to the Amish community in Pennsylvania. Paradoxically, it was during this period that Ogilvy began to think about starting a career in Advertising. Ogilvy arrived to Madison Avenue in 1948, and when no one would hire him, he began his own agency, which later became Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into the largest advertising conglomerate in the world. In time this would become the era of the Mad Men, the men of Madison Avenue who worked out of sleek offices, chain-smoked and conjured up the heaven-on-earth vision of suburban consumer splendour. The documentary reveals the extremes and eccentricities of the founding father of the Mad Men through interviews with those who knew him and worked with him during the conception of some of his most famous campaigns. With unprecedented and exclusive access to the Ogilvy archive, David Ogilvy: The First Mad Man is a portrait of one of the architects of modern consumerism whose most enduring campaign is his own legend. (From the UK, in English) (Documentary) |
| Event |
Broadcast 2010-06-18 at 19:30:00 |
| Notes |
Classification: PG |
| Subject |
Advertising agencies -- Evaluation.
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Advertising executives -- Attitudes.
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Business enterprises -- Historiography.
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Ogilvy, David, 1911-1999.
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New York (State) -- New York.
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Scotland.
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| Form |
Streaming video
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| Author |
Evans, Guy, director
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Fox, Stephen, contributor
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Lazarus, Shelly, contributor
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Mayle, Peter, contributor
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Ogilvy, David Fairfield, contributor
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Ogilvy, Herta, contributor
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Raphaelson, Joel, contributor
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Raphaelson, Marikay, contributor
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Roman, Kenneth, contributor
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Sorrell, Martin, contributor
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Sutherland, Rory, contributor
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Unwin, Jo, cast
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Weldon, Fay, contributor
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