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Author Rapini, Andrea, author

Title The history of the Vespa : an Italian miracle / Andrea Rapini
Published New York : Routledge, 2019
©2019
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Description 1 online resource (xi, 134 pages)
Series Routledge studies in cultural history
Routledge studies in cultural history.
Contents Cover; Half Title; Series Page; Title; Copyright; Contents; List of Figures; List of Tables; List of Acronyms and Abbreviations; Acknowledgments; Introduction; 1 On the Wings of the Empire; 2 The Genesis of the Vespa; 3 Reconstruction; 4 Workers; 5 The Spectacle of the Vespa; 6 Global Vespa; Conclusion; Index
Summary Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio's historical archives and on an interdisciplinary approach, this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world, adapting and hybridizing them in an original way, and how the company disseminated its models in the transnational social space
Bibliography Includes bibliographical references and index
Notes Andrea Rapini is Assistant Professor at the University of Modena and Reggio Emilia
Description based on online resource; title from digital title page (viewed on January 23, 2019)
Subject Motor scooters -- Italy -- History.
Vespa motor scooter -- History.
Genre/Form History.
Form Electronic book
LC no. 2018053100
ISBN 0429022603 (electronic book)
0429660766 (electronic bk. : Mobipocket)
042966348X (electronic bk. : EPUB)
0429666209 (electronic bk. : PDF)
9780429022609 (electronic book)
9780429660764 (electronic bk. : Mobipocket)
9780429663482 (electronic bk. : EPUB)
9780429666209 (electronic bk. : PDF)
(hardcover)