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Author Rath, Badal B

Title Maruti Ertiga launch in India : by new category creation / Badal B. Rath
Published [Bingley] : Emerald Group Publishing Limited, 2013
Online access available from:
Emerald Emerging Markets    View Resource Record  


Description 1 online resource (8 pages) : color illustrations
Notes Published also as volume 3, numbers 6, 2013 of Emerald emerging markets case studies
Title from ebook title screen (viewed Jan 22, 2014)
File Type Text (Electronic book)
Subject Maruti Suzuki India Limited -- Case studies
Motor industry -- India -- Case studies
Genre/Form Case studies.
Form Electronic book
OTHER TI Emerald emerging markets case studies