| Description |
1 online resource (xiv, 483 pages) : illustrations |
| Series |
Research handbooks in business and management series |
| Contents |
Identity salience: understanding when identity affects consumption / Keri L. Kettle -- Nobody has to lose: introducing the concurrent identity and goal activation (CIGA) framework / Juliano Laran -- An evolutionary approach to identity research / Aziza C. Jones, Kristina M. Durante and Vladas Griskevicius -- How signaling motives and identity salience influence luxury consumption / Keith Wilcox -- The role of identity salience in creative thinking / Ravi Mehta, Lidan Xu and Darren W. Dahl -- Branding virtuous victimhood: how activating the salience of a consumer's moral identity motivates resource transfers to victim groups / Maja Graso, Karl Aquino and Ekin Ok -- Implicit egocentrism in consumer behavior / Scott Connors and Andrew W. Perkins -- Reminiscing on self-brand connections: differentiating experiential versus symbolic origins / Jennifer Edson Escalas, Iñigo Gallo and Tarje Gaustad -- Ownership and identity: a cognitive perspective / Gita Venkataramani Johar, Jaeyeon Chung and Liad Weiss -- Temporal identity and the pursuit of self-enhancement / Sokiente W. Dagogo-Jack -- A framework for considering dissociative identity effects in consumption / Bonnie Simpson, Lea Dunn and Katherine White -- Identity and compensatory consumption / Derek D. Rucker and Christopher Cannon -- Associations matter: revisiting the threat typology model / Katie Spangenberg and Justin Angle -- Memory pointers and identity / Gal Zauberman, Kristin Diehl and Alixandra Barasch -- Identity, personal continuity and psychological connectedness across time and over transformation / Oleg Urminsky and Daniel Bartels -- How technology shapes identity-based consumer behavior / Eugina Leung, Gabriele Paolacci and Stefano Puntoni -- Identity verification through pain in extraordinary consumer experiences / Rebecca Scott, Katharina C. Husemann and Tim Hill -- The creation of identity and brand meaning: the automatic versus creative use of mental models in language / Colette Lelchuk, Marianne Gordon, Torsten Ringberg and David Luna -- The role of self-structure in managing identity conflict / Karen Page Winterich, Nicole Verrochi Coleman and Sara Loughran Dommer -- Causal beliefs in the self-concept and identity-based consumption / Stephanie Y. Chen -- No (wo)man is an island: dyadic decision-making and identity conflict / Hristina Nikolova and Cait Lamberton -- Cultural identities in the era of globalization: implications for consumer behavior / Carlos J. Torelli and Hyewon Oh -- 23. Prevalence, antecedents and consequences of actual-desired attitude discrepancies / S. Christian Wheeler and Kenneth G. DeMarree -- Part V: The identity relevance principle -- 24. Religious identity in marketing / Joseph E. Barbour, Naomi Mandel and Adam B. Cohen -- 25. Political ideology: basis for a dynamic social identity / Donnel A. Briley, Kiju Jung and Shai Danziger -- Identity in the digital age / Lauren Grewal and Andrew T. Stephen -- The role of identity relevance in the retail environment / Jennifer Argo -- Identity and charitable giving: the six-self framework / Jen Shang -- Children's materialism and identity development / Lan Nguyen Chaplin, L.J. Shrum and Tina M. Lowrey -- Identity-based perceptions of others' consumption choices / Jenny G. Olson, Brent McFerran, Andrea C. Morales and Darren W. Dahl -- When do identity-relevant symbols backfire? An exploration of identity-symbolic fixed and malleable connotations / Tracy Rank-Christman and Geraldine Rosa Henderson |
| Summary |
"The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. The Handbook explores [1] what makes an identity come to mind [2] what creates strong associations between identities and products [3] how consumers use brands to verify who they are or want to become [4] how consumption enhances or resolves conflict amongst identities and [5] how marketing and consumption becomes particularly relevant to particular identities. Each of these five principles are fully analyzed by a who's who of world-class international marketing scholars. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Branding (Marketing)
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Identity (Philosophical concept)
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branding.
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identity.
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Branding (Marketing)
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Identity (Philosophical concept)
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| Form |
Electronic book
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| Author |
Reed, Americus, II, editor.
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Forehand, Mark, editor
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Edward Elgar Publishing, publisher.
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| ISBN |
9781788117739 |
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1788117735 |
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