Leading pharmaceutical innovation : trends and drivers for growth in the pharmaceutical industry / Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz
Front Matter; Innovation: Key to Success in the Pharmaceutical Industry; The Industry Challenge: Do You Really Want to Be in This Business?; The Science and Technology Challenge: How to Find New Drugs; The Pipeline Management Challenge: How to Organize Innovation; The Internationalization Challenge: Where to Get Access to Innovation; Management Answers to Pharmaceutical R & D Challenges; Future Directions and Trends; Back Matter
Summary
Pharmaceutical giants have doubled their investments in drug development in the past only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices
Bibliography
Includes bibliographical references (pages 165-172) and index
