| Description |
1 online resource (491 pages) : illustrations |
| Summary |
Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Marketing research.
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Marketing -- Mathematical models.
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Marketing -- Mathematical models
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Marketing research
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| Form |
Electronic book
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| Author |
Farris, Paul W., author.
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Pfeifer, Phillip Edward, 1951- author.
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Reibstein, David J., author.
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