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Book Cover
Author Reillier, Laure Claire, 1971- author

Title Platform strategy : how to unlock the power of communities and networks to grow your business / Laure Claire Reillier and Benoit Reillier
Published New York : Routledge, 2017
Online access available from:
ProQuest Ebook Central    View Resource Record  


Description 1 online resource
Contents Introduction to platform businesses -- The meteoric rise of platform businesses -- What is a platform business? -- Economic characteristics of platforms -- Platforms as business models -- Platform-powered ecosystems -- Lifestages of platforms : design -- Platform ignition: proving the concept -- Platform scaling : reaching critical mass -- Platform maturity : defending profitable growth -- Platform pricing -- Trust, governance & brand -- Platforms, regulation and competition -- Competing against platforms -- The future of platforms -- Index
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Multi-sided platform businesses -- Planning.
Strategic planning.
Form Electronic book
Author Reillier, Benoit, 1972- author
ISBN 1315598949
1317085507 (electronic bk.)
9781317085508 (electronic bk.)