Title Neuromarketing and consumer neuroscience / Martin Reimann

Published London : Henry Stewart Talks, 2013

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (17 min.)) Series Why we buy : understanding consumer behavior Henry Stewart talks. Business and management collection. Why we buy Contents Introduction -- Advantages of consumer neuroscience -- fMRI -- Framework: classification of consumer neuroscience research -- Stimuli -- Measured processes -- Conclusion -- Future research Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Brain -- Imaging Consumer behavior -- Psychological aspects Consumers -- Psychology Magnetic resonance imaging. Marketing research. Marketing -- Psychological aspects Neuromarketing. Neuropsychology. Brain -- Imaging. Consumer behavior -- Psychological aspects. Consumers -- Psychology. Magnetic resonance imaging. Marketing -- Psychological aspects. Marketing research. Neuromarketing. Neuropsychology. Form Streaming video

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