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E-book

Title Handbook of research on electronic surveys and measurements / Rodney A. Reynolds, Robert Woods, Jason D. Baker [editors]
Published Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), [2007]
copyright 2007
Online access available from:
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Description 1 online resource (xxiv, 378 pages, 6 pages : illustrations) : digital files
Contents E-survey methodology / Karen L. Jansen, Kevin G. Corley, and Bernard J. Jansen -- Web survey design / Qingxiong Ma and Mary McCord -- Opportunities and constraints of electronic research / Lynne D. Roberts -- Electronic data collection methods / Mohini Singh and Stephen Burgess -- Online-questionnaire design guidelines / Joanna Lumsden -- Dual-mode electronic survey lessons and experiences / Michael Lang -- Software design tips for online surveys / John M. Artz -- Overcoming challenges to conducting online surveys / Jiali Ye -- Sampling in online surveys / Gerd Beidernikl and Arno Kerschbaumer -- Equivalence of electronic and off-line measures / Lynne D. Roberts -- Electronic vs. conventional surveys / Rhonda Dixon and Rodney Turner -- Ethics of online surveys / C̐Μưalin Gur̐Μưau -- Legal and ethical concerns of collecting data online / Amanda Sturgill and Pattama Jongsuwanwattana -- Measuring Internet dependency / Jaime L. Melton and J. Lynn Reynolds -- Online advertising metrics / Ginger Rosenkrans -- Measurements in e-business / Damon Aiken -- Measurement in public relations / Ren̐Μưee A. Botta -- Measuring intrinsic motivations / J. Lynn Reynolds -- Measuring disagreement / Brian Whitworth -- Measuring cognitive load / Nanette M. Hogg -- Surveying online scholarship ; Computer-mediated communication research / J. D. Wallace -- Mixed-mode surveys with Netservey / Savvas Papagiannidis and Feng Li --
Design and development of an electronic survey system / Bruce Aaron and Samir Desai -- Open source surveys with asset / Bert G. Wachsmuth -- Web survey methodology (WebSM) portal / Katja Lozar Manfreda and Vasja Vehovar -- Web-based survey software for academic research / Hallie D'Agruma and Erika A. Zollet -- Comparison of online survey tools / Gerd Beidernikl and Arno Kerschbaumer -- Survey tracker e-mail/Web survey software / Eun G. Park -- Open source survey software / Jason D. Baker -- Hyperlink analysis / Mike Thelwall -- Web site experience analysis / Mihaela Vorvoreanu -- Bit-wise coding for exploratory analysis / Thomas O'Daniel -- Measurement of end-user computing satisfaction ; Web credibility measurement / Rodney A. Reynolds -- Constructivist Online Learning Environment Survey / Jason D. Baker -- Celebrity-persona identification scale / William J. Brown and Mihai C. Bocarnea -- Technology acceptance model / Mary McCord -- Celebrity-persona parasocial interaction scale / Mihai C. Bocarnea and William J. Brown -- Organizational culture profile / Katty Marmenout -- Measuring online flow / Damon Aiken -- Personal report of communication apprehension / Robert H. Woods, Jr. -- Reactance proneness assessment / Lijiang Shen and James P. Dillard -- Self-report measures of discrete emotions / James P. Dillard and Lijiang Shen -- Listening styles profile / Stephanie Lee Sargent and James B. Weaver, III --
Servant Leadership Assessment Instrument / Rob Dennis and Mihai C. Bocarnea -- Aggression questionnaire / Christian Kiewitz and James B. Weaver, III -- Motivational gifts survey / Dorena DellaVecchio, Bruce E. Winston, and Mihai C. Bocarnea -- Queendom online test repository / Jason D. Baker -- Willingness to communicate ; Leadership practices inventory / Sharon Berry -- Eysenck personality questionnaire / James B. Weaver, III and Christian Kiewitz -- Personal report of intercultural communication apprehension / Sharon Berry -- Gender role inventory / James B. Weaver, III and Stephanie Lee Sargent -- Internet motives questionnaire / Stephanie Lee Sargent -- Situational communication apprehension measure / Sharon Berry
Summary This handbook is the comprehensive reference source for innovative knowledge on electronic surveys. It provides complete coverage of the challenges associated with the use of the Internet to develop online surveys, administer Web-based instruments, and conduct computer-mediated assessments. More than 50 experts in the field of electronic surveys and measurements have provided 58 comprehensive chapters, and the publication contains over 950 references to additional publications. The handbook includes cutting edge descriptions of the design, implementation, and use of electronic surveys, and also includes discussions on the challenges associated with online data collection and profiles of selected online measures. It combines how-to information about online research with profiles of specific measures
Analysis Administering online surveys
Analyzing online surveys
Business instruments
Creating online surveys
Developing valid and reliable online instruments
Education instruments
Online focus groups
Open source vs. commercial survey software
Population and sampling issues
Sampling and online surveys
Survey security
Survey software
Technology instruments
Bibliography Includes bibliographical references and index
Notes Mode of access: World Wide Web
Title from PDF t.p. (viewed on June 7, 2010)
Subject Surveys -- Methodology -- Computer programs.
Interviewing -- Computer programs.
Internet questionnaires.
Behavioral assessment -- Computer programs.
Social sciences -- Research -- Statistical methods -- Computer programs.
Form Electronic book
Author Reynolds, Rodney A.
Woods, Robert, 1970-
Baker, Jason D.
IGI Global.
LC no. 2006019157
ISBN 9781591407935 (ebook)
1591407931 (ebook)
Other Titles Electronic surveys and measurements