| Description |
1 online resource |
| Series |
SAGE Knowledge. Cases |
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SAGE Knowledge. Cases
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| Summary |
This case study focuses on Raelyn Campbell, a former Best Buy customer, who is suing the company for $54 million. Campbell states Best Buy lost her laptop while being serviced for repairs and tried to cover up its disappearance for more than five months. Additionally, Best Buy failed to address her concerns about identity theft when she acknowledged that years worth of tax returns were still on the missing laptop. The company must now decide how it will manage its image in response to this allegation and devise a communication strategy to further address customer concerns and privacy issues |
| Notes |
Originally published in OConnor, B., Owens, C., Richards, P., & ORourke, J. S. (2009). Best Buy: Addressing customer concerns and privacy issues. 09-01. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame |
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Description based on XML content |
| Subject |
Best Buy (Firm)
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| SUBJECT |
Best Buy (Firm) fast |
| Subject |
Retail trade -- Case studies
|
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Corporate image -- Case studies
|
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Consumer satisfaction -- Case studies
|
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Privacy, Right of -- Case studies
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Consumer satisfaction
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Corporate image
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Privacy, Right of
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Retail trade
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| Genre/Form |
Case studies
|
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Case studies.
|
|
Études de cas.
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| Form |
Electronic book
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| Author |
Owens, Christopher, author
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Richards, Patrick, author
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O'Rourke, James S., 1946- author.
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| ISBN |
9781526404312 |
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1526404311 |
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