| Description |
1 online resource (312 pages) |
| Contents |
THE DIGITAL BUSINESS START-UP WORKBOOK; Contents; Dedication and Acknowledgements; Foreword; Introduction: Generation Entrepreneur: Open For Business; Part 1: Starting Up Your Own Digital Business; Step One: The Big Idea -- Create and Evolve Your Concept; Step Two: Choose Your Business Model; Step Three: Assess Viability and Create A Customer-Centric Business Plan; Step Four: Fund Your Venture; Part 2: Building Your Business; Step Five: Build Your Website; Step Six: Build Your Mobile App And Mobile-Friendly Site; Step Seven: Build Your Team; Step Eight: Build Your Brand |
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Part 3: Running And Growing Your BusinessStep Nine: Effective Online Marketing; Step Ten: Measure and Improve your Marketing and Website Performance; Step Eleven: Creating a Buzz Using People Power; Step Twelve: Selling Up; The Definitive Online Business Success Checklist; About Cheryl Rickman; References; Index |
| Summary |
A hands-on guide to starting a digital business, from initial idea to exit, from the author of one of the all-time bestselling guides to start-upsUsing a thorough and comprehensive workbook format that is action-focused and easy-to-understand, this book guides readers through the entrepreneurial journey from concept to validation to commercialization to exit. It uses practical exercises to walk the reader through each step of the start-up process and includes advice from some of the UK's most successful and well-known digital entrepreneurs. Online extras like downloadable templates, exercises |
| Notes |
Print version record |
| Subject |
Electronic commerce.
|
|
New business enterprises.
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|
Electronic commerce
|
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New business enterprises
|
| Form |
Electronic book
|
| ISBN |
9780857083043 |
|
085708304X |
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