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Title What's fashion? It's method! / edited by Carla Lunghi, Francesca Romana Rinaldi, Marco Turinetto ; translation: Andrew Spannaus for Language
Edition First edition
Published Milano : Bocconi University Press, 2018
Online access available from:
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Description 1 online resource
Contents Intro; Frontespizio; Copyright; Table of Contents; Preface; Introduction. Textile Products and Industrial Objects: Supply, Consumption and New Markets; 1 The Made in Italy System. Why Education Can Fill the Gap between Innovation and Competitiveness by Nicola Guerini; 1.1 Fashion System and Italian Lifestyle; 1.2 New challenges to face change; 2 Fashion between Culture and Innovation in the Era of the Web 2.0 by Carla Lunghi; 2.1 The complexity of fashion; 2.2 Fashion and digital technologies; 2.3 Conclusions; Bibliography
3 Fashion Future: Crafting Innovative Business Models in Fashion by Francesca Romana Rinaldi3.1 Emerging business models; 3.2 Customer centricity in fashion; 3.3 The new drivers: digitalization, technology, sustainability; 3.4 The future of fashion; Bibliography; 4 The Italian Fashion Model. Design, from Strategy to Creativity and Manufacture by Marco Turinetto; 4.1 Why speak of the Italian Fashion Model?; 4.2 New scenarios for fashion projects; 4.3 The centrality of the Brand Product Manager; 4.4 Artisanal design as an opportunity; 4.5 Design, from strategy to creativity and manufacture
4.6 Italian Culture: the competitive advantage of being interdisciplinaryBibliography; 5 The Creative Process. Strategically Innovative Brands and Products/Services Thanks to Design by Susanne Kreuzer and Silvia Festa; 5.1 The role of creativity and design in strategic innovation; 5.2 The creative process as a new method of innovation of the product/service; Bibliography; 6 Fashion in the Age of Digital Collaborative Production by Silvia Mazzucotelli Salice; 6.1 Fashion on the move; 6.2 What's digital fashion?; 6.3 Creating fashion through digital collaborative technologies
6.4 The potential of digital collaborative fashionBibliography; 7 Made in Italy: Performance of the Italian Leading Groups by Nicola Guerini and Paola Varacca Capello; 7.1 The Italian Fashion System; 7.2. The characteristics of the sample; 7.3 Profitability and company growth: the best performers; Bibliography; Appendix 1. Method of Defining Positioning of Enterprises in the Sample; Appendix 2. Main Features of the Companies in the Sample; Milano Fashion Institute; The Authors
Bibliography Includes bibliographical references and index
Notes Online resource; title from PDF title page (EBSCO, viewed June 11, 2018)
Subject Clothing and dress.
Fashion.
Clothing and dress.
DESIGN -- Textile & Costume.
Fashion.
Genre/Form Electronic books.
Form Electronic book
Author Lunghi, Carla, editor.
Rinaldi, Francesca Romana, editor.
Turinetto, Marco, editor
ISBN 8885486398
9788885486393