| Description |
xiv, 569 pages : illustrations ; 24 cm |
| Contents |
Foreword -- Preface -- Introduction -- Acknowledgments -- Pt. 1. eBusiness -- 1. Business in Internet Time -- 2. New Rules, New Game -- 3. Customer Relations -- Pt. 2. Technological Underpinnings -- 4. The Human-Computer Interface -- 5. Bots, Intelligent Agents, and Virtual Personalities -- 6. Technological Trajectory -- Pt. 3. Putting It All Together -- 7. Leveraging Technology -- 8. Rate-Limiting Factors -- 9. Making Your Move -- References -- Glossary -- Index |
| Summary |
This new edition continues the practical approach that has made previous editions bestsellers. The book will integrate Internet Marketing, Global Issues, Ethical Challenges and Marketing in a Small Business with an Australian perspective. Fully supported by a comprehensive Australian Website |
| Analysis |
Sales & marketing (Australia ) |
| Notes |
Includes index |
|
Previous ed. : 1998 |
| Audience |
Tertiary students |
| Subject |
Marketing -- Study and teaching (Higher)
|
| ISBN |
0074708589 |
|
