| Description |
x, 246 pages : illustrations ; 30 cm |
| Summary |
"This text presents the fundamental concepts in a contemporary context that encourages the development of 'essential marketing skills'. The three main features of this text are: integrated marketing plan workbook - practical experience in developing a marketing plan ; small business focus - practical marketing strategies available to a small business ; and hands on approach - practical exercises and questions within each chapter for a real-world focus." - back cover |
| Notes |
Includes index |
| Subject |
Marketing.
|
| LC no. |
00002359 |
| ISBN |
007471225X : |
|
