| Description |
1 online resource (576 pages) |
| Contents |
Cover; Title; Copyright; Contents; Introduction; Part 1 Description of the industry; 1 Retail marketing; 1.1 The concept of retailing; 1.2 Retail; 1.3 Changing function of retail; 1.4 Consequences of the changing function of retail; 1.5 Position of retail in economic theory; 1.6 Marketing and retail marketing; Summary; 2 Goods retail: the classification criteria; 2.1 Statistical classification criteria of goods retail; 2.2 Classification of online and offline goods retail; 2.3 Classification based on the size of the company; 2.4 Classification based on legal form of cooperation |
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2.5 Operational classification criteria2.6 Classification based on the shopping behaviour of the consumer; 2.7 Synthesis of supply and demand; 2.8 Retail -- supply side; 2.9 Demand side in retail; Summary; 3 The retail in international perspective; 3.1 Internationalisation of Dutch retail; 3.2 The European integration; 3.3 The retail market in Europe; 3.4 Online retail in Europe; 3.5 Retail markets in the EU in detail; 3.6 Attractive markets for expansion; Summary; 4 Trends in retail towards 2020; 4.1 Re'structure; 4.2 Trend bundle 1: individualisation; 4.3 Trend bundle 2: cross channel |
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4.4 Trend bundle 3: digital super consumer4.5 Trend bundle 4: the end of the pyramid; 4.6 Trend bundle 5: glocalisation; 4.7 Trend bundle 6: priority time (Einstein Time); 4.8 Trend bundle 7: transparency; 4.9 Trend bundle 8: the new middle market; 4.10 Trend bundle 9: affluenza; 4.11 Trend bundle 10: new markets; Summary; Part 2 The market strategic process in retail; 5 The strategic process in retail; 5.1 The concept of strategy; 5.2 Strategy and tactics; 5.3 Functions of a strategy; 5.4 A closer look at the strategic process; Summary; 6 A closer look at the strategic process in retail |
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6.1 Formula in retail6.2 Frictions; 6.3 Friction matrix; 6.4 The scissors; 6.5 The break-even mechanism; 6.6 Pricing and costs of e-tailing; 6.7 Effect of measures on the profits from the formula R = S x M -- C; Summary; 7 Dynamics of retail; 7.1 Strategic gap; 7.2 Generic growth matrix; 7.3 Dynamics of retailing in the recent past: the post-war period; 7.4 From product push to demand pull: consumer central; 7.5 Development theories in retail; Summary; Part 3 External analysis; 8 Environmental exploration; 8.1 Rapidly changing environment; 8.2 Demographic trends; 8.3 Employment trends |
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8.4 Income and income distribution trends8.5 Development of urbanisation; 8.6 Trend watching; 8.7 Institutional environmental factors; 8.8 Economic environmental factors; Summary; 9 Competitor analysis; 9.1 Levels of competitor analysis; 9.2 Michael Porter's theory; 9.3 Application at the macro level: the retail structure of France and the Netherlands compared; 9.4 Application at the meso level; 9.5 Identifying the relevant competition; 9.6 Determining the direct competitor; 9.7 Analysis of the direct competitor; 9.8 The Net Promoter Score; 9.9 The Net Loyalty Score; 9.10 The Loyalty Matrix |
| Notes |
9.11 Analysis of the competitive position |
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Print version record |
| Form |
Electronic book
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| Author |
Quix, Frank
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Rob, van der Kind
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| ISBN |
9781000035742 |
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1000035743 |
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