| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
The case follows the team that developed and launched the Mozilla Firefox web browser. In the creation of the Mozilla Firefox, the team came up with four key rules: 'We want it to be small,' 'Let's not keep too many cooks,' 'All patches are not created equal,' and 'All users are not created equal.' The development team established a goal of 10 million downloads in the first 100 days and a 10% market share in the first year as measures of success for the new browser |
| Notes |
Originally Published InJin, L., Robertson, B., & Khoo, H. M. (2011). Lessons learned from the development and marketing of Mozilla Firefox 1.0. Journal of Information Technology Teaching Cases, 1, 79-90 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| SUBJECT |
Firefox. http://id.loc.gov/authorities/names/no2005045743
|
|
Firefox. fast (OCoLC)fst01402146 |
| Subject |
Browsers (Computer programs) -- Marketing -- Case studies
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Robertson, Bruce, active 2011, author
|
|
Khoo, Huoy Min, author
|
| ISBN |
9781529720907 |
|
1529720907 |
|
