Title Evaluating retail locations / David Rogers

Published London : Henry Stewart Talks, 2009

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HSTalks Business & Management Collection

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Description 1 streaming video file (42 min.) : digital, mono, SWF file, sound, color Series Latest thinking in retail marketing : insight into the marketing issues facing a fast-changing sector Henry Stewart talks. Marketing & management collection. Latest thinking in retail marketing Contents Importance of existing as well as new retail locations -- How to analyze existing stores to provide insights in evaluating new locations -- Key elements of a location study for a new store or shopping centre -- Alternative methods for developing sales forecasts for proposed new locations Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Marketing. Retail trade. marketing. Marketing. Retail trade. Form Streaming video

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