Title Social Media and Big Data in Consumer Behaviour

Published Bradford, West Yorkshire : Emerald Group Publishing Limited, 2016

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Description 1 online resource (61 pages) Series Journal of Consumer Marketing ; v. 33 Journal of Consumer Marketing Bibliography Includes bibliographical references Notes Print version record Subject Big data. Consumer behavior. Marketing -- Social aspects Social media. social media. Big data Consumer behavior Marketing -- Social aspects Social media Form Electronic book Author Roggeveen, Anne Biswas, Dipayan ISBN 9781786352668 1786352664 9781786352651 1786352656

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