| Description |
xv, 223 pages : illustrations ; 25 cm |
| Contents |
Contents: I. Paradigms, the Why. 1. The Network Society Takes Over from the Consumer Society. 2. The Revolution in Marketing: from the Masses to the Individual. 3. Data - the Terrain of the Information Era -- II. Perspectives, the What. 4. Database Marketing. 5. Electronic Marketing. 6. The Internet - Lifeblood of Virtual Reality -- III. Practice, the How. 7. Marketing Programmes. 8. Implementation Projects. 9. Essentials of Cyber Marketing for Managers |
| Summary |
Summary: In this book the author shows you the way to start thinking digitally and puts you and your company firmly into the cyber age. It gives you the marketing basics for the cyber age, sets the perspectives and most importantly shares practical experience of implementation. It also enables you to minimise risk and control the pace of the implementation process. A summary of all key aspects of cyber marketing is provided to enable company leaders and marketing professionals to successfully exploit the rising electronic markets and achieve bottom-line success |
| Notes |
Translation of "Cyber-Marketing : Paradigmem, Perspektiven und Praxis" |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Translation of: Cyber-Marketing |
| Subject |
Database marketing.
|
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Internet marketing.
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Telemarketing.
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| LC no. |
98003083 |
| ISBN |
0471970239 (paper) |
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