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Book Cover
E-book
Author Rosnan, Herwina, author

Title Business turnaround plan : the experience of Malaysia Airlines / Herwina Rosnan & Razmah Mahmod
Published [London] : SAGE, 2016

Copies

Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary Malaysia Airlines (MAS) is the Malaysian national air carrier. It was incorporated during the early days of air travel in 1937. From a humble beginning, MAS has developed into a renowned international airline with award-winning products and services. It managed to achieve cost efficiency and operates slightly below industry average. MAS has gone through several changes in its management over the years and still survives. However, being a national air carrier and government owned, MAS has several constraints in its operation where it has to balance between political and social obligations, and at the same time consider its commercial interest. Thus, some of the decisions on air service destinations, pricing structure and other business factors cannot be made purely based on commercial grounds
Notes Originally Published in: Rosnan, H., & Mahmod, R. (2012). Business turnaround plan: The experience of Malaysia Airlines. South Asian Journal of Business and Management Cases, 1(2), 211-221. DOI: 10.1177/2277977912459444
Online resource; title from home page (viewed on April 22, 2016)
Subject Malaysian Airline System.
SUBJECT Malaysian Airline System fast
Subject Strategic planning -- Case studies
Strategic planning
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
Author Mahmod, Razmah, author
ISBN 9789351503064
9351503062