Dealing with disruption : lessons from the publishing industry / Michael N. Ross (Senior Vice President, Education General Manager, Encyclopaedia Britannica/Britannica Digital Learning, Chicago, Illinois, USA)
Digital publishing comes of age -- Life after print -- The print-to-digital continuum -- Tools to change by -- Towards a global idiom -- Brand and reputation matters -- The virtue in a virtual town hall -- Luck is not a strategy -- Making a deal with best practices -- Consumption models -- The lion and the mouse : the professional vs the amateur
Summary
"Publishing today requires a presence in local and global markets, and successful publishers can be more effective in reaching both by employing current technology at all stages of the publishing process. Finding the most efficient and profitable business models has become more challenging (and more rewarding) by the same advancements in technology. Michael N. Ross provides a roadmap to the essential aspects of the international publishing industry, from how to develop content that can be easily adapted to other cultures, to establishing relationships and negotiating licensing and co-publishing contracts"--Back cover
Notes
"A Gower Book"--Cover
Bibliography
Includes bibliographical references (pages 207-208) and index
