| Description |
1 online resource |
| Contents |
Frontmatter -- Content -- PREFACE -- 1. WHAT IS STRATEGY AND WHY? -- 2. HOW TO DEVELOP STRATEGIES -- 3. 10 ASSUMPTIONS AND TIPS AS A GUIDANCE -- 4. TOOLS AND METHODS -- REFERENCES -- IMPRINT -- ABOUT THE AUTHOR |
| Summary |
Creative and social entrepreneurs are at the forefront of building a new economy and shaping our future by being highly visionary and following their path persistently. Visions are the driving force for social innovation. But, without a strategy on how to achieve our vision, the vision stays a vision and consequently will have zero impact. Therefore, visions need strategies. Vice versa, strategies need to be based on visions in order to be powerful. Business development without following a visionary strategy leaves the future to chance. In times where complexity and the pace of change is constantly rising this does not work anymore. This book helps to understand the connection between strategy and vision, strategy and creativity. It follows an approach to strategy as a meaningful, playful, experimental and therefore creative way to design a sustainable and impactful future. Included are a selection of effective tools and methods on how to develop a strategic thinking |
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Unternehmerisch zu denken und zu handeln heißt unter den heutigen Rahmenbedingungen permanenter Veränderungen im Umfeld und auf dem Markt, sich mit strategischen Grundfragen der eigenen Weiterentwicklung auseinander zu setzen. Gerade dort, wo Kreativität und Wirkungsorientierung den Kurs bestimmen, wo es um Visionen, Werte und Haltungen geht, müssen Entrepreneure strategisch denken und agieren, wenn sie nachhaltig erfolgreich sein wollen. Das Handbuch zeigt auf, wie strategisches Denken nicht nur die eigene Zukunft sichert, sondern zu einer unternehmerischen Kernkompetenz kreativer und wirkungsorientierter Unternehmer werden kann. Dazu bietet es einfache, aber wirkungsvolle Tipps und Tools und einen spielerischen, experimentellen Zugang zum Thema |
| Bibliography |
Includes bibliographical references (page 150) |
| Notes |
In English |
|
Online resource; title from PDF title page (publisher's Web site, viewed 27. Mrz 2018) |
| Subject |
Strategic planning.
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Entrepreneurship.
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Business planning.
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Creative thinking.
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Entrepreneurship
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entrepreneurs.
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Business planning
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Creative thinking
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Entrepreneurship
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Strategic planning
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| Form |
Electronic book
|
| ISBN |
9783035614961 |
|
3035614962 |
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303561492X |
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9783035614923 |
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