Limit search to available items
Book Cover
E-book
Author Rovai, Serena, 1970- author.

Title Luxury the Chinese way : new competitive scenarios / Serena Rovai (La Rochelle Business School, France)
Published Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2016

Copies

Description 1 online resource (xiv, 185 pages)
Contents IntroductionPART I: THE LUXURY INDUSTRY AND THE CHINESE SOCIO-CULTURAL CONTEXT IN TRANSITION1. The birth of luxury in China and trends since Imperial times2. The impact of cultural values and habits on the luxury market3. Chinese institutional and legal barriers to the development of a luxury industry4. The Chinese aesthetic and the new creative movement from East to WestPART II: CHINESE CUSTOMERS -- INSIGHTS INTO THE NEW CHINESE LUXURY EXPERIENCE5. The impact of geographical expansion and new urban dynamics on client segmentation 6. One-, two and multiple-segment Chinese luxury clients and the rise of the middle class 7. Digital innovation and communication and its key role in Chinese luxury consumption8. The Chinese luxury client: current profile and new attitudesPART III: THE EMERGENCE OF THE CREATIVE PHASE -- FROM INTERNATIONAL TO CHINESE BRANDS9. Luxury tourism: the new shopping perspective10. The identity of international luxury brands 11. Chinese luxury brands: the new creative phase and identity in the local market 12. 'Chineseness' in luxury: future challenges and perspectives ConclusionBibliography
Summary China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry
Bibliography Includes bibliographical references (pages 168-178) and index
Notes English
Vendor-supplied metadata
Subject Luxuries -- China -- Marketing
Service industries -- China -- History -- 21st century
Business & management.
Research & development management.
Investment & securities.
International economics.
Distributive industries.
Sales & marketing.
BUSINESS & ECONOMICS -- International -- Economics.
BUSINESS & ECONOMICS -- Production & Operations Management.
BUSINESS & ECONOMICS -- Marketing -- General.
BUSINESS & ECONOMICS -- Industries -- Service Industries.
BUSINESS & ECONOMICS -- General.
BUSINESS & ECONOMICS -- Industries -- General.
Luxuries -- Marketing
Service industries
China
Genre/Form History
Form Electronic book
ISBN 9781137537751
1137537752