1. What is successful marketing? -- 2. Know your customers -- 3. Know what your customers are buying and why -- 4. Developing products and services that sell -- 5. Pricing -- 6. Building a competitive edge -- 7. Marketing planning -- 8. The marketing tools -- 9. Advertising -- 10. How to make advertising and mailshots work -- 11. Email marketing -- 12. Newsletters, e-newsletters and corporate brochures -- 13. Websites, blogs and viral marketing -- 14. Exhibitions -- 15. Sponsorship and sales promotion -- 16. Building a media profile -- 17. Putting it all together: your marketing plan -- 18. Quickstart guide: summary of key points -- 19. Troubleshooting
Summary
This book focuses on essential marketing. A step-by-step guide to learning effective marketing quickly and easily, from direct mail to marketing online. The book is packed with helpful examples and practical exercises to complete
