Title Market entry of a western company in the Middle East / Rupert A. Brandmeier, Sebastian Hain and Florian Rupp

Published [Bingley] : Emerald Group Publishing Limited, 2011

Online access available from: Emerald Emerging Markets    View Resource Record

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Description 1 online resource (8 pages) Notes Published also as volume 1, numbers 1, 2011 of Emerald emerging markets case studies Bibliography Includes index and bibliographical references Subject Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies Genre/Form Case studies. Form Electronic book Author Hain, Sebastian Rupp, Florian

OTHER TI Emerald emerging markets case studies

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